New "What is Coaching?" Video from the ICF

By Jonathan Reitz

September 21, 2015

The International Coach Federation has recently produced a two minute video answering the question, "What is Coaching?"

In my own experience, this is one of the hardest questions to answer...as the word coach means many different things to many different people.  Some connect coaching to a sport or an athletic activity.  Others think of giving advice or guidance.  But the ICF definition is something different entirely.  Take a look.

What do you think of the video? How do you answer the question "What IS Coaching?" when someone asks you? I'd love to hear your answers in the comments below!

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