What's Your Coaching Niche?

By Jonathan Reitz

June 25, 2015

Coaching NicheThe most effective coaches have both a coaching specialty (or focus) and a coaching niche. These are two distinct-but-related things.

The most effective coaches know how they're going to serve (specialty) and who you're going to serve (niche).

Here's what I mean: Training and specialization are about the coach being ready to serve the client. Maybe thinking about this as HOW you serve a client in your coaching would be helpful. This is really about you, the coach.

Coaching niche is about WHO you serve. This is all about the client. If a possible coaching client is not someone you think you can help, refer them or assist them as they find someone who can help.


 

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This post appeared originally on www.jonathanreitz.com   For more from Jonathan Reitz, please click here.

Jonathan ReitzJonathan Reitz has a number of impressive titles at CoachNet Global (Chairman/CEO/Guy with Coffee).  Jonathan has been coaching for over 10 years and has worked with over 500 clients in the church, the non-profit sector and the business world. 

  “Coaching plays a part in the kind of leadership the world needs,” says Jonathan Reitz.  “I want to be a part of that.”

For a daily coaching question from Jonathan Reitz, follow him on Twitter @jonathanreitz  Or, you can email him at jonathan@coachnet.org or by phone at 440.550.4374.

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